To help you build a better website for your company, we asked web developers and business leaders this question for their best insights. From SSL certificates to clear and well-directed content, there are several things your company’s website must have to be successful and sustainable in 2022.
What should a small business have on its website in 2022?
SSL Certificate
SSL certificates are a common standard when it comes to website security. Without one, it’s unlikely that your audience will spend more than a few seconds on your website, let alone engage with it. A website with an SSL certificate not only has a better ranking on search engines but it safeguards the personal information that you collect from your visitors like their credit card information, address, and so on.
Riley Beam, Douglas R. Beam, P.A.
About Me/Us Page
Every company website needs an About Me/Us page. As a blogger, I’ve noticed that many interested readers click through to my About Me page while browsing my blog. People want to know the person behind the content and this page will help to turn new readers into loyal followers and customers.
Angie Makljenovic, She Can Blog
Blogs
In 2022, companies must have blogs on their websites. Blogs are a must. First, your competition will have a business blog so a blog keeps you cutting edge. Next, a blog shows your expertise in your industry. Consumers want to buy from knowledgeable entrepreneurs in an industry. Finally, you became an authority in your industry. People can cite you and link to you boosting your visibility on the Search Engine Results Pages. All of this leads to more sales.
Janice Wald, Mostly Blogging
Chatbot
Today, having a chatbot is becoming an absolute must for businesses if they want to succeed in their growth. A chatbot can do a lot. It’s a powerful tool to engage website visitors, improve lead generation, answer FAQs, and much more. Additionally, chatbots are available 24/7 to answer real-time requests, can speak multiple languages, and often don’t require any coding skills to install. It’s a great investment that will definitely pay off in the long run. Customer experience starts right when a person opens the website, so it’s a great idea to have a tireless assistant on the watch out for any issues they might encounter.
Maryia Fokina, Tidio
Mobile-Optimized Interface
Making a website mobile-friendly just isn’t enough anymore. Today, more than 50% of web traffic comes from mobile devices. This is why it’s imperative to maintain a mobile-optimized website. Instead of simply shrinking and stacking website elements, invest your time into an entirely different website design and layout that’s catered to mobile visitors. Make sure that each element of your website translates over to your mobile layout so that users don’t feel like it is lacking. A mobile-optimized interface offers a smoother and simplified experience for your visitors, and that can lead to increased dwell time and conversions.
Eric Ang, One Search Pro
Data-Centered Architecture
I think every website should properly analyze the market, conduct advanced keyword analysis and create a structure/internal links based on the outcome of the research. Not providing answers to the queries that people are looking for is the number 1 mistake I see when reviewing different websites. Create a nice-looking mega menu with links to the important product/services pages, resources, and information about your company alongside clear pricing of what you are offering.
Matej Kukucka, Marketing Player
Clear and Well-Directed Content
One of the main things a company website must have is a clear purpose that is easy for someone who is unfamiliar with your products and services to understand. Consumers should be able to know what you do and what you need them to do after looking at your website. A website with 1) a clear purpose, 2) quality content that answers the user’s question and matches their search intent, and 3) a responsive design and layout will set your company apart from competitors in 2022.
Landon West, Focus Insite
