12 Signs Your Business Needs a Website Update

To help you keep your business website up-to-date at all times, we asked webmasters and marketing professionals this question for their best insights. From the website taking more than 5 seconds to load to having no conversions coming from the site, there are several indicators that you should look out for to help you keep your business website consistently up-to-date.

Here are 12 signs these professionals listed as indicating their business needs a website update

  1. Website Takes More Than 5 Seconds to Load
  2. Social Media Icons and Hyperlinks Always Need to be Checked
  3. The Copyright Date in the Footer Menu is More Than 3 Years Old
  4. Website Lacks Americans With Disabilities Act Compliance
  5. If You Notice No Difference Between Your Website and Competitors’
  6. If You Keep Receiving Inquiries About Information Already on Your Website
  7. If Ahrefs Gives a Health Score Below 90 for Your Website
  8. You Are Getting Negative Customer Feedback or Reviews
  9. Your Website is Not Responsive to Mobile Devices
  10. If The Five-Seconds Rule isn’t Working With Your Website
  11. Brand Images Always Need Checking for Upgrades
  12. If No Conversions Are Coming from the Website

Website Takes More Than 5 Seconds to Load

In a world where thousands of things are demanding your audience’s time, speed matters. Statistics show that a business loses 53% of users if it takes more than three seconds for the website to load. When you realize that your website takes more than 5 seconds or longer to load, it is time to look into updating your website. Your target audience will love to use your services but don’t have the luxury of time to wait for ‘hours’ when other competitors are demanding their attention.

In addition, Google will likely prioritize websites that have a faster loading time above yours, which means a website’s loading time is important. Some tips on improving your website’s loading time include taking a look at your loading time using a page speed insights tool. If your loading time is below average, it means you need to update your website fast. The second is to seek professional advice, and the last is to compress images using plugins and look into third-party scripts.

Simon Bacher, Simya Solutions

12 Signs Your Business Needs A Website Update

Social Media Icons and Hyperlinks Always Need to be Checked

Whether they’re in the footer or the header, it’s important to keep your icons that link out to your social media platforms up-to-date. Here are some elements to be aware of: 

Broken Links
Did you change or customize the URL for your business page on Facebook or LinkedIn, or did you revise your handle on Twitter recently? Make sure that you also update it on your website. 

Out-of-Date Platform Branding
Still, have that lowercase letter “t” for an icon on your website that sends people to your Twitter? You’re way out of date. Change it to the little blue bird ASAP to catch up with the now, and then make sure any others are also in line with the latest platform branding. 

Don’t Be the Last One
Way too many websites still have that G+ icon up on their site. The platform officially died over a year ago, so here’s your final notice to take it down.

Vincent Orleck, SMC Phoenix

The Copyright Date in the Footer Menu is More Than 3 Years Old

We run all kinds of tests on potential clients’ websites: load speed, accessibility, competitive benchmarking, backlink profile, SEO site health, etc.  But the single most significant indicator that a site is out of date is the simplest: if the copyright date in the footer menu is 3+ years old then it’s a sign that the site hasn’t been updated since then. Moreover, it’s a sign that the site developers didn’t know or care enough to code the copyright date to update each year automatically. It’s such an obvious and visible point that most business owners immediately get what we are talking about.  It’s astonishing to me how many websites have this basic problem.

Matthew Stibbe, Articulate Marketing

Website Lacks Americans With Disabilities Act Compliance

While most people are focused on the flashy look of a website, one of the biggest trends in recent years is to build websites that are accessible to people with disabilities. Courts have concluded that business websites must comply with the Americans with Disabilities Act, which requires that they be accessible. If your website was not built with accessibility in mind, it’s time for a rebuild.

Bobby Klinck, BobbyKlinck.com

If You Notice No Difference Between Your Website and Competitors’

Your website should reflect the kind of company you are as well as help potential clients understand what makes you different from the competition. This means that if you have a competitor’s website, you should be able to provide more information, present it in a more detailed and professional manner, and offer something unique that they don’t. If there’s not a clear difference between the two sites, then it’s time for an update! If there’s nothing unique about your business, then use this opportunity to add some personality and make sure people know who you are! There are plenty of ways to do that, but you must remember that you have to be the best in the game!

Piotr Buczynski, PhotoAid

If You Keep Receiving Inquiries About Information Already on Your Website

If people are reaching out to your contact lines asking about information that you’ve already placed on your website, it points to a problem with the way that information is presented. In other words, people are unable to discover the right pieces of information on your business website. Of course, some people are lazy but if it’s a trend and you keep seeing people ask about an important piece of information like your return policy, offers, or pricing then you can assume that it’s difficult for them to find it. At the very least, you should review how information is presented to enhance discoverability.

Daniel Ndukwu, UsefulPDF

If Ahrefs Gives a Health Score Below 90 for Your Website

Apart from the obvious “search result ranking” the second most important thing we use for our website is Crawl Results. We primarily use Ahrefs to audit our website and do regular crawling once every other week, and if the health score of our website is below 90 – we’ve got to immediately work on it.

This analysis provides an in-depth look at the structure of our website and provides a thorough summary of issues, warnings (that will become an issue soon) as well as how to fix those. Do it regularly and you can see a summary of what orphan pages you have (without any internal links pointing to them), what pages take most to load and thus affects the load speed, and what images on your website shall be compressed to increase loading speed, what of those miss alt or meta descriptions, etc.

Kamil Gusaev, China Access Health

You Are Getting Negative Customer Feedback or Reviews

One indicator is if customer feedback or reviews start to reflect negative sentiment towards your business or products. If this occurs, you likely need to make some changes to improve your online presence. Updating your site regularly will maintain credibility among consumers and ensure they have a positive experience when visiting yours.

Johannes Larsson, JohannesLarsson.com

12 Signs Your Business Needs A Website Update

Your Website is Not Responsive to Mobile Devices

If your website isn’t responsive or doesn’t function properly on phones, which is where I think more than the majority of all Online traffic is coming from, that’s a clue it needs updating. It’s too simple to develop a website that looks stunning on a desktop & leave the digital app seeming like a hot mess, in my opinion. It pays to constantly examine how your website appears on a real phone because most of your viewers are probably viewing it on their smartphone (especially if you’re directing them there via social media).

Make sure that all of your links, navigation, and contact forms function, that no important information is buried or concealed, and that your writing is readable and legible. Your audience, in my opinion, is constantly on the go and won’t want to waste time on a website that’s challenging to use while using a mobile device, so you need to ensure your website is prepared to entice them rather than repel them.

Steve Pogson, FirstPier

If The Five-Seconds Rule isn’t Working With Your Website

Within about five seconds of landing on your website, people should understand the core problem you can help them solve. If they are left wondering what your business actually is – and how it’s helping people – then they’ll give up and move on quickly. Look at your website analytics and survey people to find out if your website message is clear. If it’s not, then take the time to re-identify who you are serving, what their dilemma is, and how you can guide them to a solution.

April Enriquez, WordPop Public Relations

12 Signs Your Business Needs A Website Update

Brand Images Always Need Checking for Upgrades

When a website begins, it updates the image of its current products. However, as time goes on and the business grows, responding to diverse customer needs, its product upgrade must also be attended to. When this growth begins to happen, it is time to upgrade the website so that it may reflect the products the business has at present. If a customer visits the web page, they need to see the actual orders they can make and they are delivered without fail.

yongming Song, Imgkits

If No Conversions Are Coming from the Website

If your website isn’t turning visitors into leads and customers, it’s not converting. Your website can look great, be recently updated, and have lots of fancy features, but if it’s not converting you need to update it. Simply, for every 100 people that visit your website, it’s likely that 1 to 3 people will convert. If you work with an expert you can increase this from 3 to 5, or more. For most businesses that means 100s more customers across a year. Start by reviewing your analytics and find out what your current conversion rate is, then engage an expert who can improve this.

Oliver Meakings, Roast My Landing Page

8 Benefits of Hiring a Digital Marketing Consultant

To help you take advantage of the expertise of digital marketing consultants, we asked marketing managers and business leaders this question for their best insights. From receiving an honest outsider perspective to gaining a better edge over competitors, there are several benefits that may encourage you to hire a digital marketing consultant and leverage their professional expertise in growing your business.

Here are eight benefits of hiring a digital marketing consultant

  1. Receive an Honest Outsider Perspective
  2. Save Time and Money
  3. Get Evidence-Based Marketing
  4. Reach Your Best Target Audience and Grow Your Business
  5. Allows You To Improve Customer Experience
  6. Get a Broad Perspective On Your Business
  7. Expand Your Professional Connections
  8. Gain a Better Edge Over Competitors

Receive an Honest Outsider Perspective

One benefit of hiring a digital marketing consultant for your business is getting an unbiased perspective. Naturally, your consultant will aim to satisfy you as a client. However, having no aspirations of extending the relationship beyond the current job, an outside vendor will likely be more honest in their critiques than regular employees. Bringing on one of these professionals provides valuable outside insight and constructive criticism beyond the fear of career repercussions.

Michael Alexis, TeamBuilding

Save Time and Money

The one benefit I believe it’s worth hiring a marketing consultant is the time you will have to focus on more important areas of your business. As business owners, we are often stretched thin because we want to have control of all areas of our company. This can actually hurt you more than save you money. In the end, there are certain things that you need to leave to the experts. And I firmly believe that digital marking is one of those things. Unless you are a marketer yourself, you will spend hours upon hours learning the craft instead of just trusting someone to do the job well for you. That will result in brand visibility and growth, SEO boost, and hopefully more leads and sales.  

Andrei Vasilescu, DontPayFull

Get Evidence-Based Marketing 

Experts in digital marketing will have a wide breadth of knowledge, but also a depth of expertise. In the end, it’s not all about spouting out self-serving claims about how great your ideas are. In the data-driven world as well as the creative world, digital marketers will have strong evidence of what is worthwhile. Results are what matter most to digital marketers all over the world. Multiple web tools will be used to track progress, anticipate problems, and report on achievements over time. In the end, it will be their expertise that will be of use to you. Decoding engagement rates, click-through rates, and other metrics is particularly challenging.

Ayman Zaidi, GreatPeopleSearch

Reach Your Best Target Audience and Grow Your Business

A digital marketing consultant has the skills and knowledge to help you with your online presence. They can create content that your users will see, optimize it to get the highest possible number of views and shares, and track how many people are engaging with it. This means that they can provide you with an understanding of what works best for your business and how to make changes as necessary.

Ivy Bosibori, USBadCreditLoans

Allows You To Improve Customer Experience

Digital marketing consultants are a vital addition to any marketing team because they help your business get the point of view of a third-party expert. In-house marketing teams can often become to closeted to the changes necessary to enhance the customer experience. However, the addition of a digital marketing consultant to your business firstly allows you an outsider’s point of view on how you are handling your digital marketing campaigns. Secondly, a digital marketing consultant can help you arrive at insights on how you can differentiate your customer experience, thus attracting and retaining more customers.

Mehtab Ahmed, LoansJury

Get a Broad Perspective On Your Business

Digital marketing consultants are people with much more wide experience than anyone else. They work with companies from many industries, which gives them a broad view of the marketing world. In other words, they aren’t limited just to one field of expertise. So, if you collaborate with those professionals, you can benefit from their comprehensive knowledge and look at your business from another perspective. As a result, you get more innovative solutions for your campaigns.

Leszek Dudkiewicz, passport-photo online

Expand Your Professional Connections

Precisely put, hiring a digital marketing consultant provides you access to their professional network. A corporation with no understanding or practice in the digital marketing industry will struggle to establish partnerships and connections that facilitate online advertising. A marketing expert with decades of work expertise and connections, on the other hand, completely avoids this stage. The links alone could save you years of effort. Everyone in that network contributes something. Each person is as vital as the next, whether it is exposure to more relationships, tools, or guidance. It can be hard to construct a network of specialists from other fields if you have no impact in the digital realm.

Brian Hong, Big Easy Roofing

Gain a Better Edge Over Competitors

The marketing industry has always been changing rapidly, and if you cannot pay attention to current marketing trends with the help of a digital marketing consultant, your business is likely to face a downturn. Digital marketing consultants help you assess whether or not your strategies for improving sales are viable in the long run. This, in turn, helps you leverage against competitors who do not have access to professional digital marketing insights. They aid in utilizing current marketing trends to their fullest capacity so that your business dominates search engines and sales. Ultimately, they save company costs from marketing strategies that have loopholes.

Daniel Maman, My Phenom Fitness

Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.

7 Must-Haves For a Website in 2022

To help you build a better website for your company, we asked web developers and business leaders this question for their best insights. From SSL certificates to clear and well-directed content, there are several things your company’s website must have to be successful and sustainable in 2022.

7 must-haves for a small business website:

  1. SSL Certificate
  2. About Me/Us Page
  3. Blogs
  4. Chatbot
  5. Mobile-Optimized Interface
  6. Data-Centered Architecture
  7. Clear and Well-Directed Content

SSL Certificate

SSL certificates are a common standard when it comes to website security. Without one, it’s unlikely that your audience will spend more than a few seconds on your website, let alone engage with it. A website with an SSL certificate not only has a better ranking on search engines but it safeguards the personal information that you collect from your visitors like their credit card information, address, and so on.

Riley Beam, Douglas R. Beam, P.A.

About Me/Us Page

Every company website needs an About Me/Us page. As a blogger, I’ve noticed that many interested readers click through to my About Me page when they’re browsing my blog. People want to know the person behind the content and this page will help to turn new readers into loyal followers and customers.

Angie Makljenovic, She Can Blog


In 2022, companies must have blogs on their websites. Blogs are a must. First, your competition will have a business blog so a blog keeps you cutting edge. Next, a blog shows your expertise in your industry. Consumers want to buy from knowledgeable entrepreneurs in an industry. Finally, you became an authority in your industry. People can cite you and link to you boosting your visibility on the Search Engine Results Pages. All of this leads to more sales.

Janice Wald, Mostly Blogging


Today, having a chatbot is becoming an absolute must for businesses if they want to succeed in their growth. A chatbot can do a lot. It’s a powerful tool to engage website visitors, improve lead generation, answer FAQs, and much more. Additionally, chatbots are available 24/7 answering real-time requests, can speak multiple languages and often don’t require any coding skills to install. It’s a great investment that will definitely pay off in the long run. Customer experience starts right when a person opens the website, so it’s a great idea to have a tireless assistant on the watch out for any issues they might encounter.

Maryia Fokina, Tidio

Mobile-Optimized Interface

Making a website mobile-friendly just isn’t enough anymore. Today, more than 50% of web traffic comes from mobile devices. This is why it’s imperative to maintain a mobile-optimized website. Instead of simply shrinking and stacking website elements, take the time to design an entirely different layout that’s catered to mobile visitors. Make sure that each element of your website translates over to your mobile layout so that users don’t feel like it is lacking. A mobile-optimized interface offers a smoother and simplified experience for your visitors, and that can lead to increased dwell time and conversions.

Eric Ang, One Search Pro

Data-Centered Architecture

I think every website should properly analyze the market, conduct advanced keyword analysis and create a structure/internal links based on the outcome of the research. Not providing answers to the queries that people are looking for is the number 1 mistake I see when reviewing different websites. Create a nice-looking mega menu with the links to the important product/services pages, resources, and information about your company alongside clear pricing of what you are offering.

Matej Kukucka, Marketing Player

Clear and Well-Directed Content

One of the main things a company website must have is a clear purpose that is easy for someone who is unfamiliar with your products and services to understand. Consumers should be able to know what you do and what you need them to do after looking at your website. A website with a clear purpose and a good layout will set your company apart from competitors in 2022.

Landon West, Focus Insite

Terkel *creates community-driven content featuring expert insights.

9 Expert Tips For Building a Great Small Business Website

To help you build a great small business website, we asked business owners and web developers this question for their best tips. From outlining the scope of services or products to including an SSL certificate, there are several tips that may help you build a great website for your small business.

9 tips for building a great small-business website:

  1. Outline The Scope of Services Or Products
  2. Ensure Website Meets Accessibility Guidelines
  3. Make it Easy To Navigate and User-friendly
  4. Maintain Uniformity in Design and Language
  5. Optimize Website for Mobile Devices
  6. Cater To Less Savvy Users as Well
  7. Keep it Simple
  8. Use Tried and Trusted Templates
  9. Include SSL Certificate

Outline The Scope of Services Or Products

Small businesses usually don’t have broad brand recognition and thus require an informative approach before anything else. Focusing on clear communication of the commercial offer can help connect with customers and keep the content useful.

Michael Sena, SENACEA

Ensure Website Meets Accessibility Guidelines

When building your website it is very important to make sure the site is accessible and inclusive to people with disabilities – there are international standards for web design to ensure accessibility – WCAG (web content accessibility guidelines) and you should ensure that any designer/developer you hire creates a site that is accessible and adheres to these standards. If building your own site a very simple but important first step is to make sure you can use your website with just the keyboard – using tab and arrow keys to move around without using the mouse. If your website is keyboard accessible this means it has a good basic level of accessibility for many disabled people such as those who use screen readers and voice control.

Dale Reardon, All Accessibility Matters

Make it Easy To Navigate and User-friendly

Remember that, at the end of the day, you’re creating the website for your users and consumers and not for yourself. Aesthetics won’t matter much to your users if they get frustrated trying to navigate your website or can’t find the features or information that they’re looking for. Simplicity is key so break things down and ensure that your webpages are uniform and accurately direct the user towards the information they’re looking for by using a well-defined heading hierarchy.

Riley Beam, Douglas R. Beam, P.A.

Maintain Uniformity in Design and Language

Every brand has its own unique identity consisting of its logo, typography, colors, messaging, and tone of voice. For your website to truly make an impact on its audience it’s of the utmost importance that all the pages on your website are consistent when using these elements so that your users aren’t left feeling confused or in doubt about your credibility.

Demi Yilmaz, Colonist.io

Optimize Website for Mobile Devices

Building a great website is no longer optional for small businesses. Customers want a high-functioning and easy-to-use website if they are going to consider buying your company’s product or service. However, many customers today are making purchase decisions on their mobile devices which is why the mobile-first approach to website building is important to consider. Not only can a negative mobile experience deter potential customers but it can have an impact on SEO rankings. Ensure your website functions well on a mobile device with the flow and size of pages, animations, and alignment for a great small business website!

Jeffrey Pitrak, Transient Specialists

Cater To Less Savvy Users as Well

The biggest mistake I see people making is that they try to build websites and a marketing strategy that’s like the big brands. But if you have a small, local business, then your website needs to reflect that. Leave all the bells and whistles aside, you don’t need them. Your website needs to be clear and obvious. It should be intuitive and user-friendly. Think about the oldest lady in town – you want her business, but will she be able to navigate your website? If not, then make the necessary changes.

Rick Berres, Honey-Doers

Keep it Simple

One vital tip is to keep the layout simple. If you’re an e-commerce website, you want to make it easy for visitors to find what they’re searching for from arrival to check out. When some sites are overwhelmed with content, finding what you need turns into a clicking game resulting in a waste of time and frustration. Aim to have the visitor seek their destination in three clicks or less. The site should be easy to read and navigate.

Sasha L., Sasha Talks

Use Tried and Trusted Templates

Starting with a blank page and no plan leads to dumping everything you can think of on your web pages – which leads to a completely ineffective website. Instead, start with some tried and tested copywriting frameworks – use them to guide you for each and every page of your site. Every page should have a clear focus and take the reader on a journey, and there are loads of free resources to help you. Start by Googling “website copywriting frameworks”.

Frank Prendergast, Frank and Marci

Include SSL Certificate

We all shop online, but would you go to the checkout after seeing the message that someone is trying to steal your data? Exactly. If you want to accept payments from customers online, it’s essential that your website has an SSL certificate. Having such a certificate guarantees that customers will feel safe when placing an order and will significantly increase the chances of selling your product.

Piotr Buczynski, PhotoAid

Terkel creates community-driven content featuring expert insights.